Privacy Policy — YSN LONDON

Last updated: December 7, 2025

This Privacy Policy describes how YSN London (“we”, “us”, “our”) collects, uses, and protects your personal information when you use our website or make a purchase.

YSN London is a trading name of YSN CLOTHING LONDON LTD, operating in the United Kingdom.

By accessing or using our Services, you agree to the terms of this Privacy Policy.

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1️⃣ Personal Information We Collect

We collect personal information that identifies you or can be linked to you, including:

• Contact information: name, billing & shipping address, phone number, email

• Order information: items viewed, added to cart, purchased, returned

• Payment information: payment card details (processed securely by trusted providers)

• Account information: login details, preferences, saved items

• Device & usage data: IP address, browser type, interaction with our website

• Communications: messages sent to customer support

We only collect what is necessary to provide our Services.

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2️⃣ How We Collect Personal Information

We obtain personal information:

• Directly from you (orders, account creation)

• Automatically via cookies, analytics & browsing activity

• From service providers (Shopify, payment processors, delivery partners)

• From advertising partners (to measure marketing performance)

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3️⃣ How We Use Your Personal Information

We use your information to:

• Process payments, fulfill orders & provide delivery

• Manage your account and order history

• Improve website performance & user experience

• Communicate order updates & customer service responses

• Detect and prevent fraud or security risks

• Provide marketing & personalised product recommendations

• Comply with legal and regulatory obligations

We will never sell your personal data.

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4️⃣ How We Share Personal Information

We may share data with:

• Shopify (store platform & checkout)

• Payment providers (fraud protection & payment processing)

• Shipping partners (delivery tracking & logistics)

• Marketing providers (ads & analytics)

These partners are required to protect your data and only use it for agreed purposes.

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5️⃣ Cookies & Online Advertising

We use cookies and similar technologies to:

• Enable website functionality

• Save your cart & preferences

• Analyse browsing patterns

• Provide personalised adverts

You can manage cookie preferences via your browser settings.

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6️⃣ Security & Data Retention

We implement security measures to protect your data.
No system can guarantee 100% security.

We retain your information only as long as needed to:

• Provide the Services

• Meet legal and accounting requirements

• Resolve disputes & protect our rights

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7️⃣ Your Rights (UK & EU GDPR)

Depending on your location, you may request to:

• Access your data

• Correct inaccurate data

• Delete your data

• Restrict processing

• Object to targeted marketing

• Request a copy of your data (portability)

You may exercise these rights by contacting us at contact@ysnlondon.com.

We may need to verify your identity for your protection.

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8️⃣ Children’s Data

Our website is not intended for individuals under the age of 16, and we do not knowingly collect children’s data.

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9️⃣ International Data Transfers

Your personal data may be processed outside the UK/EU.
Where required, legal safeguards (Standard Contractual Clauses) are applied.

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10️⃣ Third-Party Links

We are not responsible for privacy practices of external websites linked from our site.

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11️⃣ Policy Updates

We may update this Privacy Policy to reflect operational or legal changes.
The “Last updated” date indicates the latest revision.

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12️⃣ Contact Information

If you have questions or privacy requests, contact us:

📩 contact@ysnlondon.com
📍 YSN London — YSN CLOTHING LONDON LTD
Ability Place 37 Milharbour ,
London, E14 9DL
United Kingdom
Company Registration No: 16916571